Walmart and Amazon are reportedly planning to launch their own stablecoins backed by the U.S. dollar, with the aim of improving e-commerce payments and cutting costs. A source familiar with the matter told The Wall Street Journal about these plans on June 13, 2025. However, companies have not confirmed or denied the reports
The stablecoin would be a brand-specific digital token, which is designed to make payments faster and cheaper, potentially saving both companies billions of dollars in transaction fees by shifting payments from traditional banking systems to blockchain tech.
Meanwhile, Walmart’s global e-commerce sales passed $100 billion in 2023, and Amazon reported $638 billion in total revenue in 2024, showing the huge potential for stablecoin use.
A key factor of the project’s success is the progress of the Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act. This bill, which passed a Senate procedural vote with a 68 to 30 majority, focuses on defining stablecoin policy.
It includes the requirements for backing stablecoins with real assets and for following anti-money laundering laws. The final vote in the Senate is set for June 17, 2025, after which it will be presented to the House of Representatives.
This action is linked to the growing interest of larger corporations in digital currencies. Just recently, Shopify, one of the largest e-commerce platforms, announced that it will start accepting payments in USDC stablecoins by the end of 2025. Expedia and Uber are also looking into the potential of stablecoins for smoother cross-border payments.
That said, the stablecoin market has been growing at a fast rate, now worth over $250 billion with a circulation that recently topped $155 billion. U.S. Treasury Secretary Scott Bessent said it could reach $2 trillion by 2028 if lawmakers create clear regulations. President Donald Trump supports stablecoin legislation and has urged Congress to pass rules by August 2025.
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