For years, Bitcoin has been the top choice for companies looking to build their treasury. Big names like Strategy (formerly MicroStrategy), Trump Media, and GameStop have already jumped on this trend by pouring billions into Bitcoin, banking on its long-term value and protection against inflation. But recently, the market has seen companies considering XRP as an alternative.
Bitcoin Treasury Strategy, How It All Started
Strategy, led by Micheal Saylor was the first to jump on this trend in 2022 when Bitcoin was still below $70,000. Over the years, Saylor has been able to build the company’s market value to over 26 times what it was before.
Recently, the company bought 4,020 BTC, valued at roughly $427 million at the time of purchase, bringing Strategy’s total holdings to 580,250 BTC
Meanwhile, Trump Media, a company owned by President Trump, announced last week that it plans to secure 2.5 billion to buy Bitcoin. According to the announcement, the company secures the funds for the purchase through a private placement deal with roughly 50 investors. About 56 million shares were sold for $35.72 each and the company also raised $1 billion through convertible notes that will come due in 2028.
In a recent interview with CNBC, Micheal Saylor praised Trump Media for the move. He said it was “Incredible, courageous, and aggressive,”.He also said this surge in companies adopting Bitcoin will create a shift in corporate finance.
The Doubt and shift to XRP
However, despite the rich outlook of this move. Not every company buys the idea. According to a recent report from CNBC, Wall Street is skeptical about it even though the report says that Saylor’s strategy is “exploding globally”.
Wall Street is not the only entity that doubts it. Last week, Microsoft shareholders voted against a proposal to add Bitcoin to the company’s balance sheet. Nearly 205 million shares were broker non-votes, with 8.9 million absent.
This proposal was brought forward by Ethan Peck who was representing the National Center for Public Policy Research. He argued that bitcoin could act as a better store of value, safe from inflation and low bond return. But Microsoft’s board advised voting against it. This gives a clear indication that even among tech giants, enthusiasm for corporate Bitcoin adoption isn’t universal.
Meanwhile, this doubt might be pushing some firms to look beyond Bitcoin and towards XRP. Just recently, VivoPower International, a Nasdaq-listed energy company, announced a $121 million private share placement to launch an XRP treasury strategy. The raise was led by Saudi Prince Abdulaziz bin Turki Abdulaziz Al Saud, who personally invested $100 million.
“We selected VivoPower given its strategic focus on XRP and its objective to contribute to building out of the XRP ecosystem,” the prince stated.
According to VivoPower, the company will spin off its existing businesses and transition into the first public company to fully adopt XRP as a core treasury asset. Former Ripple executive Adam Traidman called the move “forward-thinking” and joined the firm as Chairman of the Board of Advisors.
At the same time, Webus International, a China-based company, said it plans to buy $300 million worth of XRP to build its crypto reserves, with the aim to remove global payment barriers and redefine cross-border mobility with blockchain and AI.
Adding more weight to this growing trend, HashKey Group, a Hong Kong-based firm managing a trading platform has listed XRP for high-profile investors in Asia, with the company announcing a modest $4,000 in trading volume in the first hour.
The Road Ahead: XRP’s Moment to Shine?
The trend, that was started with Bitcoin might soon be taken over by XRP. Moreover, we might see more companies invest in XRP if the anticipated XRP ETF is approved.
The agency recently delayed its decision on the ETF and shifted its deadline to August 24. While delays are common and necessary for the SEC to review the application, analysts believe approvals are likely by the end of the year.
According to prediction markets like Polymarket, there’s an 83% chance that an XRP ETF will be approved before the end of 2025.
Also Read: Metaplanet Stock Jumps 10% as It Invests $117M in Bitcoin
